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Preparing your artwork.

If you decide to submit your original artwork (design, layout or typesetting) for your print job, please use the following checklist to make sure your final product’s quality is the best.

Preparing your files

  1. Make sure your files are compatible
  2. Use our free templates to set the right dimensions for your files
  3. Program-specific artwork guidelines

Submitting your files

  1. Upload your artwork through our secure FTP server
  2. Send us your artwork via mail
  3. Upload through our web-base file explorer

Proofing your artwork

Need to create or improve your artwork? We can help!


Preparing your files

Make sure your files are compatible
We can accept both Mac and PC formatted media.

Regardless of the submission method, West End Imaging accepts the following file formats:

  • Quark Xpress;
  • Photoshop;
  • Freehand;
  • Illustrator;

You can also submit PDF documents.  Please use the following guidelines when preparing your Adobe Acrobat PDF documents.

Ink Color
For optimum results, files should be based on the Pantone Matching System (PMS) for both spot and four-color (CMYK) files. Specify the color in your file by the PMS name (i.e., PMS 203 instead of “Bubblegum Pink”).

All bleeds should extend 1/8” beyond the perimeter on each side of the composite layout. To ensure enough bleed, create the art to size and extend bleed beyond crop lines. Our templates already include the guides for safe bleeds.

For accurate output, all Screen and Printer fonts used in your document need to be collected and submitted along with your file regardless of how commonly used they may be.

Rule Lines
Rule lines should be greater than .3 point line weight.


For optimum results, artwork should be at a minimum of 300 dpi at size placed.

Use our free templates to set the right dimensions for your files
We have created blank templates with the right dimensions for our print products. You can download them free of charge and use them to format your artwork.  Templates are available in PDF, Adobe Illustrator and Adobe Photoshop and are compatible with PC and Mac.
Download Templates

Program-specific artwork guidelines

Quark, PageMaker and InDesign
These page layout programs “link” to graphic elements such as eps or tiff files. When placing the “link” into these programs, do not embed them. Rather, submit the “links” separately along with the original file, as with the Screen and Printer fonts used in the original file.

Illustrator and Freehand
These draw program files should be submitted with un-embedded “links”. The fonts used in these files may be converted to curves, which will eliminate the need for collecting and submitting fonts. If you are unfamiliar on converting fonts to curves, include all Screen and Printer fonts used in the original file.

Files created in this program need to be placed into a page layout program in order to accurately output the file. If you do not have a page layout program such as
Quark or Pagemaker, we will place your file for an additional charge. In this case, save your file to an EPS format. If the image bleeds, please see above guidelines or it may be necessary to enlarge the image to accommodate a bleed when placing into a page layout program. Photoshop files may be submitted for CMYK, greyscale or bitmap (resolution 300 or above) or duotones only. For best results, spot color artwork should be created in Illustrator or Freehand.

Microsoft Publisher*
Files created in this program should be submitted in the same manner as Quark and Pagemaker files above. Publisher does, however, include a “Pack and Go” feature (found under “File”) that allows the user to quickly gather the “links” and fonts for commercial printers.

Microsoft Word*
Files created in this program should be submitted with fonts as outlined above. “Links” placed in this program are automatically embedded, so it is not necessary to submit them separately. However, it is important to note that Word is ideally used for documents and does not support spot color printing for items such as business cards, letterhead, brochures, etc. If you create such an item in this program, output options may be limited.

Microsoft Excel* and Powerpoint*
Files created in these programs should be for database and presentation purposes only. These programs should not be used for artwork such as business cards, letterheads, brochures, etc.

Acrobat PDF
Whether you choose to create a PDF by using Acrobat Distiller or by exporting a PDF from your software application, please embed all fonts and images. Be advised that using a PDF Writer may result in a low resolution output.

*Files submitted in these formats may incur additional turnaround and artwork charges.

Submitting your files

Upload your artwork through our secure FTP server or web-base file explorer
Before you submit your artwork, you need to contact our Customer Service Department to assign a submission number so we know for which project your artwork will be used.  Our representative will also give you guidelines that you must follow in order for us to process your data files and produce composed color separated film.

A username and password will be assigned for your account that you can use to upload your files via FTP server. You will need a FTP Client installed in your computer.

Send us your artwork via mail
You can send your artwork via regular or courier mail. Be informed that production time does not include transit of your submitted artwork.

Mailed Media
You can send us your artwork via mail. Please understand we are not responsible for delays or lost files if they are submitted in this manner.

Upload through our web-base file explorer
You can visit our File Manager System and upload or download files in your private folder.
With this system you can upload only files that are less than 5MB in size. If your files are larger than 5MB, please contact us fro instructions on how to submit your files.

Proofing your artwork

Download your proofs from our web-based file explorer
Once the proofs for the project are ready, you will be able to review them online by visiting your private folder.  You will receive an email with instructions on how to review and submit feedback on your proofs.

Receive printed proofs via UPS
You can also receive your printed proofs via UPS. This must be requested by you and it is under our consideration depending on the volume of your order, complexity of the design and turn-around date. For rush orders an extra charge may apply for sending UPS Next-Day Proofs.

Provide feedback to proofs
You can contact our customer service as soon as you review or receive your proofs.  You can also send and email or fax the changes.


Need artwork? We can help!

If you have chosen to let our professional design your artwork, you only need three things to start your job:

Call our customer service department to obtain a submission number (If you will upload your files through our website) or to discuss the details of your project.

Email, Fax or Upload a typed or handwritten layout, content, text, draft or mockup and define clearly which content goes on the front and which one in the back. Email or Upload any artwork, stock photography, logos or designs you wish to integrate in the final layout.

That’s it! You only need to approve the proofs and your order is ready for production.

Does your order need special instructions, quantities or specifications?

Visit our Custom Quote Center Contact Support
  • If you need quantities above the ones in our online ordering system;
  • If you need a quantity different from the pre-define ones in the online ordering system.
  • If you need a special shape, die-cut or size for your print job.
  • If you need additional pages in brochures, catalogs and other bound products.
  • If you have any special requirement for the printing, finishing or packing of your print jobs.
  • If you need help uploading your artwork;
  • If you have difficulty using this site;
  • Need assistance making a payment or using a non-international credit card;
  • Need to update your mailing address so you can receive your proofs;
  • Want to submit any other instruction, request or comment about  your account, orders, produced printjobs or web development.
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